Top Tip
Today’s copywriting tip is:
Don’t use exclamation marks in your writing unless absolutely necessary, and even then, think twice.
A good writer can use words to emphasise an important story or message, making exclamation marks unnecessary. Using exclamation marks will often make writing look unprofessional, and that’s not good for business. The only thing worse than using an exclamation mark, is using several exclamation marks all together!!! <cringe>
My advice is to give them a miss, unless you’re directly quoting other copy that uses them.