Top copywriting tip – avoid exclamation marks!!!

Thursday, January 5th, 2017

Top Tip Today’s copywriting tip is: Don’t use exclamation marks in your writing unless absolutely necessary, and even then, think twice.   A good writer can use words to emphasise an important story or message, making exclamation marks unnecessary. Using exclamation marks will often make writing look unprofessional, and that’s not good for business. The… Read more »

Here’s why your big, swanky museum might be crap

Monday, October 17th, 2016

Whether you have millions to spend on your museum or not, its success relies upon stories and relevance. Here’s how small museums can sometimes win over large, multi-million pound attractions. A tale of two holidays I’m a bit of a sad git, if the truth be known. Even when I’m on holiday, I can’t help… Read more »