Top copywriting tip – avoid exclamation marks!!!

Thursday, January 5th, 2017

Top Tip Today’s copywriting tip is: Don’t use exclamation marks in your writing unless absolutely necessary, and even then, think twice.   A good writer can use words to emphasise an important story or message, making exclamation marks unnecessary. Using exclamation marks will often make writing look unprofessional, and that’s not good for business. The… Read more »