Telling the story of conservation and ecology with a positive, upbeat tone was the key to this exhibition’s success. With natural history being our specialist subject, we were very excited by the challenge.

There were plenty of great stories to tell, so we aimed to avoid the customary focus on ‘doom and gloom’ ecological disasters, instead offering more stories of hope and encouragement. Working with Paragon Creative, the exhibition aimed to engage with a young audience aged between 8-10 years old. After all, that’s where all hope for a more sustainable future can be found. We think it’s a great example of targeted and layered copy.


Istanbul Aquarium