When you’re delivering loads of information, there’s a lot you can learn from eating an elephant.
EUARK is a consultancy organisation that advises the EU Commission on animal welfare issues. With so much research and evidence to transmit it was important to avoid lengthy blocks of narrative text.
EUARK’s audience of MEPs and legislators have little time to digest pages and pages of text. If you’re working with a similarly fleeting audience, then breaking down the info into smaller chunks is a good way to keep your readers interested. Of course, you’ll need to limit the word count by distilling the stories down to their essence, which is why the skill and expertise of a great interpretive writer is invaluable. Sprinkle on a little design magic and your elephant will be far easier to digest.