The Fine Writing museum in Hammersmith, London, is a private exhibition accessible by arrangement only. Our client had some very specific requirements when it came to developing language for the panels.
The exhibition is essentially a marketing suite, showcasing writing history and heritage to prospective customers who are in the market for high-end prestige pens. In addition to developing a language tone that would be consistent throughout the site, we also needed to adhere to the distinct brand guidelines for each different brand of pen. Working closely with each brand’s marketing team helped to ensure that the panels told the best stories in the correct style and tone. I’m very pleased with the results and so is the client.