Ranking highly in Googles searches is only the first step. Attracting visitors who will convert into customers means demonstrating your ability and building trust. Gone are the days of peppering your website with keywords; nowadays your visitors expect more. They want information, entertainment and insight before they’ll trust you enough to do business.
52 Oaks was asked to produce a series of blogs for the Canal and River Trust website, focussing on popular topics that would appeal to new and aspiring boaters. We answered the questions new boaters might ask and provided links and resources to help them to learn more. The blogs proved to be very popular and were later expanded into features for canal magazines.