Top copywriting tip – avoid exclamation marks!!!

Thursday, January 5th, 2017

Top Tip Today’s copywriting tip is: Don’t use exclamation marks in your writing unless absolutely necessary, and even then, think twice.   A good writer can use words to emphasise an important story or message, making exclamation marks unnecessary. Using exclamation marks will often make writing look unprofessional, and that’s not good for business. The… Read more »

Info download – PDF

Wednesday, December 21st, 2016

  Q. What do you do when LinkedIn won’t let you upload file? A. You put the file on your own website and let people download it from there. Ta-Da! 52 Oaks Downloadable Brochure PDF

Here’s why your big, swanky museum might be crap

Monday, October 17th, 2016

Whether you have millions to spend on your museum or not, its success relies upon stories and relevance. Here’s how small museums can sometimes win over large, multi-million pound attractions. A tale of two holidays I’m a bit of a sad git, if the truth be known. Even when I’m on holiday, I can’t help… Read more »

Happy clients are the best

Tuesday, July 12th, 2016

Sometimes, its the small things that matter. This project didn’t do much to top up my bank balance, but it rates among my favourite projects of this year. Why? Because it is a project for a client I have worked with several times over the last couple of years, and the fact that they keep… Read more »

Even if you win the rat race, you’re still a rat.

Wednesday, April 27th, 2016

Have you ever wanted to leave the rat race behind and live a simpler life? Living on a narrowboat could be just what you need. Here’s a handy quick guide to living aboard a narrowboat, featuring yours truly, published this week by Boats and Outboards (And if you want to know more, why not grab a… Read more »

Thrilling news – The Narrowboat Guide

Friday, March 18th, 2016

How thrilling can a narrowboat be? I remember the thrill of seeing my name in print for the first time. It was in a small hobby specialist magazine, and I told a story about my behind the scenes visit to a Komodo Dragon breeding facility. Seeing the dragons up close was a thrilling experience, but… Read more »

Would you like to hear a story?

Tuesday, February 9th, 2016

What do King Cobras and narrowboats have in common? You’ll have to watch my video to find out. Happy New Year to all of my clients of 2015. Here’s hoping this year is just as fabulous. Happy New Year!

Let’s talk about text

Tuesday, December 22nd, 2015

Highlights and handy hints from the Museums Association presentation about interpretive text for museums and visitor attractions. Check out this link by the clever folk at Haley Sharpe Design.

Size matters!

Tuesday, December 15th, 2015

Well, at least when it comes to interpretation it does. Check out these guidelines for the most popular content platforms, courtesy of Orbit Media.