Top Tip Today’s copywriting tip is: Don’t use exclamation marks in your writing unless absolutely necessary, and even then, think twice. A good writer can use words to emphasise an important story or message, making exclamation marks unnecessary. Using exclamation marks will often make writing look unprofessional, and that’s not good for business. The… Read more »
Q. What do you do when LinkedIn won’t let you upload file? A. You put the file on your own website and let people download it from there. Ta-Da! 52 Oaks Downloadable Brochure PDF
Sometimes, what you said isn’t what you thought you said. Interpretation is everything!
Whether you have millions to spend on your museum or not, its success relies upon stories and relevance. Here’s how small museums can sometimes win over large, multi-million pound attractions. A tale of two holidays I’m a bit of a sad git, if the truth be known. Even when I’m on holiday, I can’t help… Read more »
Sometimes, its the small things that matter. This project didn’t do much to top up my bank balance, but it rates among my favourite projects of this year. Why? Because it is a project for a client I have worked with several times over the last couple of years, and the fact that they keep… Read more »
Have you ever wanted to leave the rat race behind and live a simpler life? Living on a narrowboat could be just what you need. Here’s a handy quick guide to living aboard a narrowboat, featuring yours truly, published this week by Boats and Outboards (And if you want to know more, why not grab a… Read more »
How thrilling can a narrowboat be? I remember the thrill of seeing my name in print for the first time. It was in a small hobby specialist magazine, and I told a story about my behind the scenes visit to a Komodo Dragon breeding facility. Seeing the dragons up close was a thrilling experience, but… Read more »
What do King Cobras and narrowboats have in common? You’ll have to watch my video to find out. Happy New Year to all of my clients of 2015. Here’s hoping this year is just as fabulous. Happy New Year!
Highlights and handy hints from the Museums Association presentation about interpretive text for museums and visitor attractions. Check out this link by the clever folk at Haley Sharpe Design.
Well, at least when it comes to interpretation it does. Check out these guidelines for the most popular content platforms, courtesy of Orbit Media.